Author: Lakshmi Narayanan

Lakshmi is a marketer and writer for the CallHub blog. She uses targeted content to help campaign managers (in advocacy groups, nonprofits, and political campaigns) connect with their supporters better.

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Introduction to conversational marketing – driving actions through personal conversations

Introduction to conversational marketing – driving actions through personal conversations

Conversational marketing is the art of using two-way conversations to drive action. These conversations help you engage your prospects better,...

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The 2020 Iowa Caucus and beyond

The 2020 Iowa Caucus and beyond

It is a close race for the Presidential Primaries. With Biden, Sanders, Warren, and Buttigieg tying for the Iowa caucus,...

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5 Best Political Polling Companies

5 Best Political Polling Companies

On October 2019, Bernie Sanders made a campaign appearance in Marshalltown, Iowa for his Presidential Primary campaign. As expected, he...

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The only reason why donors leave (and what you can do about it)

The only reason why donors leave (and what you can do about it)

The question, "why donors leave" was answered by a peculiar interaction I had with my security guard the other day....

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SMS marketing for B2B – how can you use it for lead generation and engagement?

SMS marketing for B2B – how can you use it for lead generation and engagement?

More than 60% of people worldwide think that business should use sms marketing more often. That includes B2B organization like...

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