Author: Mukundan Sivaraj

Mukundan (that's me!) is a writer at CallHub, an outreach platform that connects nonprofits with their supporters through voice and text messages. Mukundan’s focus on nonprofit technology and communication helps him show nonprofits, big and small, how technology can help elevate their cause.

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The most important questions to get started with donor retention

The most important questions to get started with donor retention

Donor retention is a complicated topic to get into and get right for your organization. Which is why we have...

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Dedicated vs shared shortcode texting – Which is more suitable for your texting campaigns?

Dedicated vs shared shortcode texting – Which is more suitable for your texting campaigns?

Choosing between a shared shortcode and a dedicated shortcode is important before starting a shortcode text marketing campaign. Both have...

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50% of Donors Don’t Return – Donor Retention Strategies to Reduce Churn

50% of Donors Don’t Return – Donor Retention Strategies to Reduce Churn

Odds are, more than half of your existing donors will not donate to you next year. For nonprofits, donor retention...

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Demystifying Donor Retention & Strategies That Can Improve It

Demystifying Donor Retention & Strategies That Can Improve It

More often than not, nonprofits view a donation as a one-time transaction between a donor and a charity. Without systems...

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