Author: Shiksha Sharma

Shiksha Sharma is a Content Marketer with over 5 years of experience in the B2B SaaS industry. She has extensively written about software that helps organizations work easily. Her areas of research include politics, nonprofits, advocacy, and business.

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Media & Messaging: The Role Of Bulk MMS Software & Texting

Media & Messaging: The Role Of Bulk MMS Software & Texting

Sheila Cherfilus-McCormick’s political campaign in 2021 attributes its success to bulk MMS software. Sheila was contesting for the U.S. House...

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Maximizing Your Electioneering Efforts: The Complete A-Z Guide

Maximizing Your Electioneering Efforts: The Complete A-Z Guide

Electioneering efforts refer to the specific ways in which different political groups convince voters to cast votes for or against...

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Revealing Friendraising Best Practices and Controversies

Revealing Friendraising Best Practices and Controversies

Friendraising solves two problems: A disconnect between potential donors and your organization. Diffusing the impression that an organization only shows...

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4 Cost-Effective Political Canvassing Techniques For Your Next Campaign

4 Cost-Effective Political Canvassing Techniques For Your Next Campaign

Knowing which political canvassing techniques to deploy is essential for running a successful election campaign. With each political canvassing technique...

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Storytelling for Advocacy: The Only Way You Get True Support

Storytelling for Advocacy: The Only Way You Get True Support

Experiments conducted at Stanford found that when we share stories, our audience is 63% more likely to remember them than...

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