The Ethical Dilemma of Microtargeting in Political Advertising
The Ethical Dilemma of Microtargeting in Political Advertising
With the advent of the digital age, political campaigns have evolved to leverage the power of data, analytics, and social...
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The Most Effective Way To Write An Impactful Political Speech
The Most Effective Way To Write An Impactful Political Speech
A while ago, I remember watching President Obama’s address at Selma, commemorating the 50th anniversary of the African-American community’s historic...
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Voter Mobilization: 7 Key Strategies For A High Voter Turnout
Voter Mobilization: 7 Key Strategies For A High Voter Turnout
In the last 2-3 weeks of an election, campaigns shift gears. Political campaigns use different voter mobilization techniques and tactics to...
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5 Inspiring Political Marketing Campaigns To Learn From
5 Inspiring Political Marketing Campaigns To Learn From
The power of political marketing? $75 million on digital advertising. Democratic strategists plan to spend $26 million this year to...
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All The Tricks To Build A Call Your Representative Script
All The Tricks To Build A Call Your Representative Script
Why do you need a 'call your representative' script? Imagine this. You have a strong supporter eager to get in...
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The Best Election Campaign Messages that Appeal to Voters
The Best Election Campaign Messages that Appeal to Voters
In 2008, Obama debuted the campaign slogan “Yes We Can” to great effect. From the adoring crowds chanting it at...
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