How To Clean Your Contact Lists

The quality of your phonebook directly determines the results of your outreach campaign. Whether you’re a campaign strategist, nonprofit, or advocacy organization, maintaining list hygiene is essential for driving engagement, fostering meaningful connections, and achieving your goals.

Join us as we host an exclusive webinar on “How to clean your contact lists” with L2’s Executive Vice President Paul Westcott.

What you will learn:

1. How to identify and remove disconnected or failed numbers: Say goodbye to dead ends and wasted efforts. Learn how to proactively remove inactive or obsolete numbers, ensuring every contact counts.

2. How to add fresh contacts: Discover how you can expand your contact list with high-quality contacts and prospects.

3. What is record linkage and how to use it: Understand the significance of record linkage and its impact on data accuracy and integrity.

4. How to use targeting to improve contact quality: Dive into the world of targeted communication and discover how to tailor your messaging for maximum relevance and impact. From segmentation to personalized outreach, we’ll explore advanced targeting techniques to elevate your contact list hygiene to new heights.

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✦ Exclusive Offer:

Attendees will receive a free one-month membership of L2 data mapping, providing access to powerful data and analytics tools to help you target the right people quickly.

About the speaker:

Paul Westcott is L2’s Executive Vice President. Paul oversees all aspects of L2 but primarily focuses on revenue, customer growth, partnerships, marketing, and support. In addition to overseeing L2’s rapid growth over 10 years, he has worked to build partnerships so L2 voter and consumer data can be accessed for direct voter contact in a multitude of ways, including with partners such as CallHub. Prior to joining L2, Paul worked in the media space for NBC News, Fox News Channel, and iHeartMedia. Paul attended Fordham University with a BA and MA in Political Science and currently resides outside of Philadelphia.